The right strategy

for measurable growth and to achieve your business goals sustainably.

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Strategy

Growth requires strategy

In times of generative AI, platforms, start-ups and global value networks, a clear roadmap is needed more than ever to make a company future-proof and profitable. Together with UNITY, you will develop a future-proof strategy for your organization, individual roles and a strategy in transformation topics such as digitalization, platforms or e-commerce. In the process, we address both external market and technology impulses as well as your internal challenges in order to set binding priorities in the form of strategic goals and then derive an action roadmap. The strategy process brings together all relevant stakeholders, inspires through impulses and innovative workshop formats, and ensures that your resources flow into the specific measures that will make the greatest contribution to the success of your business. Our strategy development is results-oriented and aims to improve your operating result in the long term.

Customized approach

We take the time to understand your specific needs and adapt our consulting approach accordingly. This ensures that we develop a strategy that fits your organization.

Data-driven insights

We define strategies based on thorough data analysis. In doing so, we make recommendations based on our best practices, experience, and evidence-based numbers.

Pragmatic approach

We offer solutions that are not only theoretically sound, but also practical and implementable. We make sure that the defined strategy can be implemented by your organization.

Our approach for your successful Strategy

Consulting services on the subject of strategy

Your path to sustainable business success

Your challenges:

  • Technological changes, competitive pressure and new market requirements call for clear strategies and focused market positioning

UNITY solution approach:

  • Achieve transparency in regard to current positioning and relevant competencies
  • Derive a vision and resulting competence requirements to achieve strategic goals
  • Create a customized plan to achieve strategic goals
  • Define lean processes and clear responsibilities to advance the organization, close competence gaps and realize value contributions

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We increase your digital return on investment

Your challenges:

  • There are many digital initiatives and products in the company and simultaneously a lack of clarity about the value contributions of digital initiatives and products to the company's success
  • Fragmented organizational and technical integration

UNITY solution approach:

  • Controllability: Reveal the measurable value contribution to the company's goals.
  • Optimization potential: Make the necessary changes on the path towards the target state transparent
  • Implementation: Establish and expand the digital value chain for digital solutions

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The agenda for your digital transformation

Your challenges:

  • Lack of transparency regarding the required level of digital maturity
  • Being able to focus on goals and core areas of digital transformation while simultaneously executing efficient implementation


UNITY solution approach:

  • Conduct a digital maturity check and identify value-creating processes and activities.
  • Identify future requirements (customer, technology, market, etc.), and derive strategic, digital action fields and evaluate revenue and cost effects
  • Create digital roadmaps for specific divisions

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Build an inclusive organization to shape the future

Your challenge:

  • There is need to develop a holistic strategy to integrate diversity and inclusion, including clear goal setting, and organizational structures for sustainable implementation, and an effective methodology for enablement..

UNITY solution approach:

  • Define a vision, mission and associated goals for more diversity & inclusion.
  • Develop related action areas and integrate the D&I strategy into the corporate strategy
  • Define the D&I portfolio management with the most important initiatives
  • Implement the measures and support the change process

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Your transformation – Fit for future generations

Your challenge:

  • Lack of clear positioning and enabling in the area of sustainability in order to initiate changes, shape sustainability transformation and anchor areas of action in your company

UNITY solution approach:

  • Analysis of your business model and status quo with regard to sustainability activities based on leading frameworks
  • Develop a vision and goals taking into account your priorities and company-specific scenarios; determine clear measures in a strict implementation plan
  • Develop governance concepts and communication strategies for a successful and long-term transformation

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The right dimensions of strategy for growth, governance, efficiency and scalability

Your challenge:

  • Technological progress, new business requirements, but also security, scalability and the need for a functioning IT department require a consistent IT strategy and clear roles.

UNITY solution approach:

  • Record the current situation and determine the role of IT (e.g., IT as a service provider vs. IT as an enabler)
  • Identify key strategy dimensions and provide impulses for industry standards and new trends 
  • Define the target state and derive measures for each dimension to implement the IT strategy

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Design resilient, sustainable, social and digital areas that affect the lives of citizens

Your challenges:

  • Increasing pressure to digitalize all areas of life
  • Lack of skills due to shortage of skilled workers, demographic change and scarcity of resources
  • Legal requirements and other framework conditions must be taken into consideration

UNITY solution approach:

  • Create a future image of the areas of life within the city or municipality
  • Develop use cases and build modern IT architectures for implementation
  • Organize hybrid participation events for the active participation of citizens
  • Provide support throughout the implementation of the projects

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Make an appointment with our experts

Depending on the topic, we provide you with the right experts. Select your preferred date from our calendar and discuss your concerns with our experts by phone or via Microsoft Teams without any obligation. We look forward to getting to know you!

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Project Stories Strategy

  • AI-Scenarios: Future High-Tech Mobility
  • Corporate Strategie 2027+
  • The Digital City worth living in – Padeborn's pulse beats Digitally
  • 战略实施、流程管理、领导力调整 (仅提供英文版本)
  • EMtec IT Strategy Development
  • Development of Service Concept
  • Strategy development
  • Strategy & Roadmap Quality 2025
  • Identification of new business potentials with future scenarios
  • Setting a foundation for future-oriented innovation management
  • Strategy Development
  • Scenarios for the future of the marine business
  • Innovation Management – from Strategy to IT Implementation
  • Implementation plan for the sustainability strategy
  • Artificial intelligence in air traffic management – quantitative business model assessment
  • End-to-end digital transformation with the UNITY Innovation Alliance
  • Concrete use cases and relevant technologies identified
  • Cross-departmental development of a business unit strategy
  • Strategy and urban data platform
  • Digital Agenda - Consulting in Digital Strategy

Insights on the topic of Strategy

Your contact persons on the subject of strategy

Dr. Dominik Fischer

Head of Strategy & Innovation

Paderborn, Germany
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Kristin Korsmeier

Senior Team Leader, Senior Manager

Munich, Germany
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Viviane Zimmermann

Partner, Head of Business Area

Munich/Stuttgart, Germany
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Dr. Michael Herbst

Partner, Head of Business Area

Cologne, Germany
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Philipp Wibbing

Partner, Head of Business Area

Paderborn, Germany
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