Your contacts for Customer Touchpoints
Daniel Gaspers
Head of Digital Services
Dr. Michael Herbst
Partner, Head of Business Area
Jan Carstens
Senior Consultant
Matthias Söllner
Senior Manager
How effective are your digital channels to the customer?
Customer touchpoints
In today's digital era, effective customer communication and sales strategies are the key to success. It is therefore more important than ever to engage with customers digitally and interact with them successfully. Customers are increasingly looking for convenient ways to discover and purchase products & services and connect with brands. With our comprehensive consulting services and in-depth knowledge of IT, we can help you strengthen your digital presence and increase your sales. To do this, we create a solid foundation with the most important customer-oriented systems and enable your organization to use them in a customer-oriented way.
What needs to be considered when it comes to customer-facing applications?
Effective Customer Relationship Management (CRM) is crucial to strengthening your customer relationships and running your business successfully. With a powerful CRM system, you can better understand your customers, build personalized interactions and ultimately make your customers happier and improve the efficiency of your sales.
Better customer understanding: By centrally managing all customer information, CRM enables you to create a comprehensive profile of each individual customer. You gain insight into their preferences, purchase history and communication history. This allows you to develop targeted marketing campaigns and provide personalized offers.
Improved customer care & communication: You can respond quickly to inquiries, provide solutions and increase customer satisfaction. Automated customer communication in correctly segmented customer groups enables you to quantifiably reach, activate and convert your customers.
Increase sales: Track the entire sales process from lead generation to closing, especially in B2B business. This gives you the opportunity to continuously improve your sales strategy.
A solid content management system (CMS) combined with a powerful e-commerce platform is key to maximizing your online presence and running your business successfully.
Content management and digital sales: You can easily create and manage website content and products. In addition, an e-commerce platform enables you to offer products and services online.
Scalability and search engine optimization (SEO): Continuously improve your online presence to boost your website in search engine results.
Content marketing: With a CMS and an e-commerce platform, you can offer an outstanding customer experience. Customers can navigate in a user-friendly way, find products and the right content and make secure online purchases. Modern e-commerce platforms ensure a secure transaction and payment environment to gain customer trust and build long-term customer loyalty.
Understanding the behavior and needs of your users & customers is critical to making informed business decisions and improving your business.
Behavioral analysis: Web tracking tools allow you to track and analyze the behavior of your visitors on your website. You receive information about which pages they visit, how long they stay on a page, which links they click on and how they navigate through your website. These insights help you to identify weak points, improve user experiences and increase conversion rates.
User segmentation: You can create custom segments based on demographics, interests, behaviors and other characteristics. This allows you to develop personalized content and marketing messages to increase customer loyalty and the success of your marketing campaigns.
Experience management: Collect feedback from your customers. You can use surveys, ratings and feedback forms to gain insights into customer satisfaction, opportunities for improvement and the effectiveness of your website optimizations.
Our Consulting Services in Customer Touchpoints
Your challenges:
UNITY solution approach:
Your challenges:
UNITY solution approach:
Your challenges:
UNITY solution approach:
Make an appointment with our experts
Depending on the topic, we provide you with the right experts. Select your preferred date from our calendar and discuss your concerns with our experts by phone or via Microsoft Teams without any obligation. We look forward to getting to know you!
Project stories in Customer Touchpoints
Head of Digital Services
Partner, Head of Business Area
Senior Consultant
Senior Manager