Corporate Strategie 2027+

Vision 2027+, strategic goals, action fields and implementation roadmap

  • Conducted market, competitor and SWOT analysis to identify current and future USPs
  • Identified trends for the professional kitchen of the future by setting up and utilizing a trend radar
  • Analyzed product portfolio by designing and evaluating a product-market matrix
  • Created vision and mission for the B.PRO in 2027+ including a visualization of the defined target picture
  • Defined strategic action fields and specification of strategic goals in the form of concrete measures 
  • Calculated business cases for the different scenarios of strategy implementation and transfer to a roadmap

“Together with our team UNITY has developed a future-oriented corporate strategy for the professional kitchen of tomorrow. Within an efficient process the UNITY consultants have always responded to our individual requirements!”

Egon Kofler


B.Pro GmbH

Your Contacts

Viviane Zimmermann

Partnerin, Geschäftsfeldleiterin

München, Stuttgart, Deutschland
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Dr. Dominik Fischer

Head of Strategy & Innovation

Paderborn, Deutschland
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Daniel Baldus


Stuttgart, Deutschland
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Felicia Kiefer


Stuttgart, Deutschland
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