Goal-oriented strategy & planning in hospitals

Strategy & Target Planning

Strategy & Target Planning

Your strategy development and operational organization for an innovative hospital

More and more hospitals are focusing on target-oriented planning in order to meet the requirements of a changing healthcare landscape. Such planning not only includes medical care, but also aspects such as profitability, digitalization and innovation. Strategic target planning helps to take these different needs into account and develop an effective operational organization. This is the only way to create an innovative hospital that not only meets the needs of patients, but is also economically sustainable. In this context, the optimization of work processes and the design of the rooms also play a decisive role.

Request now: Your medical strategy setup

Medical Strategy Setup (S)​
Future Business
1-3 Months

We work with you to identify your strategic drivers and analyze your service portfolio to increase efficiency.

learn more
Medical Strategy Setup (M)​
Future Business
2-4 Months

In addition to package S, we support you in identifying your potentials for growth and specialization.

learn more
Medical Strategy Setup (L)​
Future Business
3-4 Months

In addition to the S & M packages, we also provide support with a strengths-oriented strategy for individual departments.​

learn more

Consulting Services in Strategy and Target Planning

Your questions: 

  • How do I ensure the provision of healthcare in my region?
  • What are the success factors for supra-regional networking?
  • How should individual service providers position themselves optimally across sectors in terms of the healthcare strategy?
  • Which strategic partnerships contribute to success?

Our solution approach: 

The challenges facing the German healthcare system make it essential to think about healthcare not in isolation, but in a holistic regional and supra-regional context.

Service providers must strategically position themselves across sectors in order to successfully position themselves in the system.

Strategic cooperation is a decisive factor for success.

Your questions: 

  • How do I align my corporate strategy in the long term in order to be able to compete and respond effectively to market changes?
  • Which primary, secondary and tertiary business capabilities do I want to offer, which should I explicitly outsource and where should I enter into cooperations?
  • How are organizational structure, process organization, service portfolio, personnel, management, corporate culture, technology, etc. reflected in my corporate strategy?

Our solution approach:

The corporate strategy defines the long-term orientation and goals of a hospital, which is crucial in order to be successful against the competition and to be able to respond effectively to market changes.

In addition to the medical strategy, other strategic dimensions must also be considered, such as the HR strategy for recruiting and developing qualified specialists, and the digital strategy which includes the use of modern technologies to optimize processes and patient care.


Your questions: 

  • What influence do demographics, outpatient treatment, quality requirements, financing models and other changing regulations have on my inpatient and outpatient case numbers and my medical service portfolio?
  • How can I future-proof my inpatient and outpatient operations despite regulatory uncertainty and which collaborations should I pursue?
  • How can I position myself successfully against the competition?


Our solution approach: 

Under the pressure of dynamic regulation, hospitals are forced to constantly adapt to new conditions, including quality requirements, financing models, outpatient care, resource scarcity and digitalization.

For a robust and sustainable medical strategy, several factors must be anticipated such as strategic and regulatory uncertainties demographics and competitors; and medical developments and their impact on the inpatient and outpatient medical service portfolio must be taken into account.

Your questions: 

  • How can I operationalize my strategic goals?
  • What specific measures do I need to implement, for example, in my construction or location concept, in my structural or process organization, in my personnel recruitment, retention and qualification, etc.?

Our solution approach: 

Once strategic goals have been defined, it is essential to operationalize them. Operationalization transfers the strategy into concrete measures to ensure successful implementation. This involves analyzing processes, systems and competencies and developing or transforming them to match the strategic direction.

Hospital reform

Hospital reform aims to provide more medical services on an outpatient basis and to strengthen cross-sector care concepts in order to reduce costs and increase system efficiency, quality and patient satisfaction.

Hospitals are to provide their services according to newly defined service groups. The Federal Social Security Office (BAS) will then define a reserve budget based on three criteria: Population, process & outcome quality and case volume. With the new service groups, the federal states are to allocate precisely defined areas of activity to the hospitals. This leads to the question: How will the service portfolio of hospitals change?

Read about it now

More about hospital reforms in a recent interview

A revolution in healthcare? How is hospital reform changing Germany's healthcare landscape?
In this interview, we shed light on the ambitions of the hospital reforms, which aim to provide more efficient, patient-oriented and high-quality healthcare. Find out how a transformation is being initiated by optimizing resources, ensuring comprehensive medical care and focusing on accessibility and quality.

Simulation-based validation of your target planning

[Translate to English:]

Taking into account the space and functional planning as well as other planning measures for the operational organization, the planning can be validated using different simulation scenarios. UNITY uses simulation software for this purpose, which evaluates and optimizes the variants based on data.

What our customers say about Strategy and Target Planning with UNITY

Project stories in Healthcare

  • Sustainability governance & CSRD/ESRS
  • Introduction of a central control center and a patient portal in the hospital
  • Applications “Spitalliste Ct. Zurich 2023”
  • Development of a general operating concept for a multi-locational care
  • Innovative OR Logistics – Conception and implementation preparation
  • Ensuring efficient OR management in a new building
  • Analysis and process optimization in the OR area
  • Development of the future logistics concept
  • Digital Transformation Support
  • Simulation of the effect of CombiSets in the surgery
  • Improving the digital infrastructure
  • Process-oriented Improvement of Business Efficiency
  • Digital Hospital Planning
  • Optimization of the intra-hospital patient transfers
  • Sales Innovation
  • Resource efficiency through Supply Cart System
  • Optimized OR layout for a new hospital building in Uster
  • Process optimisation in the OR area
  • Secured and planned commissioning
  • Saving of time and costs during the construction stage
  • Intelligent OR planning
  • Health 4.0 for South Tyrol
  • Intersectoral Networking in Healthcare
  • Digital Agenda - Consulting in Digital Strategy

Make an appointment with our experts

Depending on the topic, we provide you with the right experts. Select your preferred date from our calendar and discuss your concerns with our experts by phone or via Microsoft Teams without any obligation. We look forward to getting to know you!

Book an appointment

Insights into Healthcare

Your contacts for Healthcare

Meik Eusterholz

Partner, Head of Business Area

Paderborn, Germany
Contact us

Miriam Golis

Head of Business Area

Berlin, Germany
Contact us
[Translate to English:]

Nicolina Litschgi

Partner, Managing Director at UNITY Schweiz AG

Zurich, Switzerland
Contact us

Tomas Pfänder

Executive Board Member

Paderborn, Germany
Contact us