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Speed is essential!

We help you to validate and implement promising ideas faster.

Innovation Booster

Accelerate your process from the idea to market success.

Identifying and selecting the right innovation ideas is crucial for your sustainable business success. Once valuable ideas have been identified, they must be validated internally and externally at an early stage and then implemented as quickly as possible. In regard to disruptive ideas, these steps rarely proceed in a linear fashion. Therefore, it is important to leave established paths and use new, agile approaches.

We provide you with support on these new paths - from the idea to market success. We coach and support your project teams in applying the new approaches or we can take over individual steps completely as "Innovation-as-a-Service". You benefit from established methods such as Design Thinking and Lean Start-up as well as our experience in the development of MVPs. However, it is often helpful to have an external point of view for individual steps when developing, validating or implementing new products or services. We help you to detail the underlying business model, for example by calculating business cases, developing and validating MVPs and prototypes or developing product or platform architectures.

Particularly in the case of disruptive innovations, the marketing of the innovation presents great challenges to well-established marketing and sales organizations. With established channels and measures, it is usually difficult to ensure that the added value of the innovation is correctly understood and successfully used by the customer. With our experience in Innovation Selling, we help you to set the right course early on so that your innovations fully exploit the market potential.

Our Consulting Services for the Innovation Booster

VALIDATE

VALIDATE

Deep Dive Business Model

How does the business model for your innovation look like? How can you detail and validate individual aspects?

Your Benefits:

  • Develop an attractive and customer-centric business model that makes your innovation successful
  • Validate critical assumptions in your business model at an early stage, align it with real customer needs and save time and costs
  • Define all aspects of your business model with our experts - from the design of customer touch points to pricing and the partner network

How we provide you with support:

  • Design of the core elements of the business model, with innovative methods and expert know-how
  • Development, testing and validation of MVPs and prototypes
  • Validation of the value proposition and customer acceptance
  • Development of financial models and business cases
REALIZE

REALIZE

From the idea to market success 

How do you realize disruptive ideas? How can you optimally lead your innovation idea to market success?

Your Benefits:

  • Develop your disruptive innovation with us – from inspiration and first sketch to the successful market launch
  • We can support you in all phases end-to-end. Benefit from the inspiring and innovative methods along the entire Idea Journey
  • Learn from our experts how to improve the quality of your ideas and how to bring them to success faster with your team

How we provide you with support:

  • Support of the entire Idea Journey end-to-end
  • Development of future-oriented areas of innovation for the generation of disruptive ideas
  • Implementation of ideation campaigns with Design Thinking
  • Validation and maturation of the idea through lean start-up
  • Support of (agile) development projects using Systems Engineering
SELL

SELL

Innovation Selling

How do you design a successful market launch for your innovation? How can you increase the customer acceptance of innovations?

Your Benefits:

  • Strategically shape the market approach for your innovations and position them in the right market segment
  • Use the feedback of your pilot customers in a targeted manner to quickly gain market share for your innovations
  • Make your sales successful through targeted innovation selling
  • Reach the Retun-on-Invest faster

How we provide you with support:

  • Identification of target customers and market multipliers
  • Design of the central customer touch points with different channels (Omni-Channel)
  • Acceleration of the market launch
  • Organizational preparation and training 

Our path to your innovation success

Further Service Offerings

Project References in Innovation Booster

Insights into Innovation Booster

Your Contacts for Innovation Booster

    • Florian Heffeter

      Managing Director

      UNITY Austria GmbH

      send e-mail

      Vienna

    • Nicolina Litschgi

      Managing Director, Partner

      UNITY Schweiz AG

      send e-mail

      Zurich

    • Moritz Pfeiffer

      Member of the Executive Board

      UNITY Schweiz AG

      send e-mail

      Zurich

    • Ingo Neumann

      Managing Director

      UNITY Business Consulting (Shanghai) Co., Ltd.

      send e-mail

      Peking

    • Ahmed Aglan

      Managing Director

      UNITY Egypt Ltd.

      send e-mail

      Hamburg

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