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Automotive Retail

Ready for Digital Change

The influence of digital communication and information technologies, networked vehicles, e-mobility, autonomous driving as well as new business models and mobility services are increasingly affecting car dealerships.

Customers are educating themselves online before visiting a car dealer and they monitor the car market using portals and apps. The car trade must prevent that which has already taken place in other sectors, e.g. travel agencies vs. online booking portals or platform shops vs. streaming services.

The winners of digitalization will be car dealerships that actively shape change and are now preparing themselves specifically for it.

The Challenges of Digitalization in Automotive Retail

Mobile Buying Patterns

Mobile Buying Patterns

Smart customers monitor the market with the help of portals and apps. Brand and dealer loyalty is decreasing. By 2030, car purchases will only take place via the Internet.

Connected Cars

Connected Cars

Connected cars will become a sales channel. Repairs will decrease by 30% due to networked vehicles and predictive maintenance.

Electric cars

Electric cars

The challenge for car dealers is to market electric vehicles and other models of the future through selected sales partners.

New Business Models

New Business Models

Aside from digital business models for vehicle sales, there are companies that specialize in selected repairs or offer services to enhance the customer experience.

Autonomous vehicles

Autonomous vehicles

In 2030, 20% of new vehicles will be in autonomous fleets. Autonomous vehicles (Level 5) are aimed towards new, professional target groups; private customers are becoming less important.

Start now!

Actively prepare your company for digital change! The winners of digitalization will be the car dealerships that help shape this change!

Our Automotive Retail consulting services

Project references in Automotive Retail

Insights

Contact our Experts in Automotive Retail

    • Florian Heffeter

      Managing Director

      UNITY Austria GmbH

      send e-mail

      Vienna

    • Nicolina Litschgi

      Managing Director, Partner

      UNITY Schweiz AG

      send e-mail

      Zurich

    • Moritz Pfeiffer

      Member of the Executive Board

      UNITY Schweiz AG

      send e-mail

      Zurich

    • Ahmed Aglan

      Managing Director

      UNITY Egypt Ltd.

      send e-mail

      Hamburg

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