Automotive Retail
Ready for Digital Change
The influence of digital communication and information technologies, networked vehicles, e-mobility, autonomous driving as well as new business models and mobility services are increasingly affecting car dealerships.
Customers are educating themselves online before visiting a car dealer and they monitor the car market using portals and apps. The car trade must prevent that which has already taken place in other sectors, e.g. travel agencies vs. online booking portals or platform shops vs. streaming services.
The winners of digitalization will be car dealerships that actively shape change and are now preparing themselves specifically for it.
The Challenges of Digitalization in Automotive Retail
Mobile Buying Patterns
Smart customers monitor the market with the help of portals and apps. Brand and dealer loyalty is decreasing. By 2030, car purchases will only take place via the Internet.
Connected Cars
Connected cars will become a sales channel. Repairs will decrease by 30% due to networked vehicles and predictive maintenance.
Electric cars
The challenge for car dealers is to market electric vehicles and other models of the future through selected sales partners.
New Business Models
Aside from digital business models for vehicle sales, there are companies that specialize in selected repairs or offer services to enhance the customer experience.
Autonomous vehicles
In 2030, 20% of new vehicles will be in autonomous fleets. Autonomous vehicles (Level 5) are aimed towards new, professional target groups; private customers are becoming less important.
Start now!
Actively prepare your company for digital change! The winners of digitalization will be the car dealerships that help shape this change!
Our Automotive Retail consulting services
Digital Transformation
UNITY offers its customers comprehensive advice on digital transformation – and it all comes from a single source. UNITY combines a profound depth of technology with the competencies required for successful digital transformation: We innovate, integrate and transform.
Digital Services
A large number of car buyers use mobile automotive platforms and apps for the purposes of gathering information and making comparisons. Therefore, for car dealers, it is important to expand the digital share of their business and offer "smart customers" added value. Together with you, we develop digital services to expand your business model and show you how to reach potential customers for your digital offerings.
Agile Organization & Transformation
Shorter product cycles, higher innovation speeds and the rapid change of customer segments require new agile methods for project planning and control. UNITY evaluates your maturity level of agility and leads your organization to successful agile transformation.
Data Driven Services
In the networked world, data has become a new raw material. Within the scope of digital transformation, this internal corporate asset must be handled correctly. We show you optimization and business potentials and jointly develop data-based services.
Cybersecurity
We work with you to develop a cybersecurity strategy that is aligned with your business goals and will protect your organization against cyber threats.
Project references in Automotive Retail
Insights
UNITY at a Glance
25 years of innovation and digital transformation. Find out more in our annual report.
New competencies for product development
In an interview with OEM&Lieferant, Philipp Wibbing informs how Original Equipment Manufacturers can master the increasing complexity.
UNITY Future Mobility Map
The UNITY Future Mobility Map depicts areas of topics and use cases that relate to mobility of the future. Click here to access our interactive UNITY Mobility map.
Demography project launched
Our customer VW launches pioneering demography project
Marketing, Sales & Services
Marketing, sales and services in the era of digital transformation: How companies can profit from digital transformation.
From Product Business to Service Business
How producing companies can achieve enormous competitive advantages by developing innovative services.
Transformation in the Automotive Industry
An Interview with Stephan Bille, Executive Board Member at UNITY, published in a special edition of Automobilwoche.
Digitally Connected (in German)
The transformation of value creation. Scenarios, options and success models for smart business models, products and services.
Digital Business Processes and Models
Read how the digitalization changes workplaces in our OPPORTUNITY.
The Business Model-Technology Portfolio
What is the relationship between business models and technologies in the digital era?
More Insights
Read more about our current topics for experts and decision-makers.
